Hey there folks! Have you ever heard of the City of Kawartha Lakes? No, it's not a place where you can swim with actual lakes in the shape of kawarthas. It's actually a beautiful city in Ontario, Canada.
And let me tell you, they've got some interesting tactics to attract attention. Like, did you know that the Mayor of Kawartha Lakes, Andy Letham, changed the city's name to 'City of Kawartha Lakes'? And what's even funnier is that the Deputy Mayor, Doug Elmslie, actually tried to take credit for it!
But the real reason behind this name change was actually the Tourism Director, Richard Wannan. According to sources, he said that people were always searching for 'Kawartha Lakes' on Google and having 'City of Kawartha Lakes' in the name would bring them up higher on search results. Sneaky, but effective!
And it seems to have worked, because even the famous chef Jamie Kennedy opened up a restaurant in the City of Kawartha Lakes. Attention-grabbing tactics aside, Kawartha Lakes is a truly beautiful place, with lush greenery and stunning lakes. It's the perfect escape from the hustle and bustle of city life, and I'm sure a lot of us could use that right now!
So, next time you're googling for a mini-vacation destination, don't forget to give the City of Kawartha Lakes a shot. Who knows, you might even run into the Mayor or Deputy Mayor there, taking credit for some other clever marketing strategy!
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